What Is Gemini?
Gemini is the name of the AI models developed by Google DeepMind and of the assistant built on them. The assistant was launched as Bard in 2023 and renamed Gemini in 2024. It's multimodal: alongside text, it can understand images, audio, video and code.
Gemini is woven into Google's products: in Google Workspace apps such as Gmail, Docs and Sheets it helps with writing, summarizing and analysis, and on Android phones it can be used as an assistant. Deep Research turns a multi-step research task into a report with its sources.
Like every AI assistant, Gemini can make mistakes; current and numerical information in particular should be checked at the source. We treat Gemini's output as a starting point and use the results with our team's judgment.
Where We Use Gemini
We draw on Gemini especially for work close to Google's ecosystem:
Research with Sources
When studying an industry or market, we use Deep Research to gather and summarize sources, then assess the key findings with our team.
Image and Screenshot Analysis
We have it list what stands out in competitors' ads, page designs and interface screenshots, as groundwork for design discussions.
Video Research
We have it summarize YouTube videos from the industry as a quick starting point for ad ideas and content plans.
Work in Google's Tools
We speed up jobs such as formulas and summaries in Sheets and drafting and editing in Docs, right inside Google's own tools.
Why Gemini?
Fits Google's Ecosystem
It works in the same place as Docs, Sheets and Gmail, so there's no need to jump between tools.
Multimodal Understanding
Understanding images and video as well as text saves time in visually led work.
Research with Sources
Deep Research presents findings with their sources, making them easier to verify and explore further.
How We Work on Your Project
We use Gemini in the research and preparation stages, where it speeds the work up. We check what it gathers at its sources, and our team draws the interpretation and conclusions.
Strategy, design and the final call stay with our team. AI's contribution is to save time; we decide what's right for your brand with experience and data.
