The Tools We Work With
From design to launch and from ads to measurement, these are the tools our team relies on every day. Each one has its own page on what it does and how we use it in your projects.
Figma
DesignThe browser-based tool where we design and prototype web and mobile interfaces as a team.
Adobe Photoshop
DesignThe pixel editor where we retouch photos and prepare ad creatives and web images.
Adobe Illustrator
DesignThe vector tool where we draw logos, icons and brand identity work.
Adobe InDesign
DesignPage layout software for brand guidelines, brochures, catalogs and print-ready PDFs.
Adobe After Effects
DesignMotion design software for logo animations, short ad videos and animated brand assets.
Adobe Premiere
DesignVideo editing software for ad versions in every format, subtitles, sound and color.
Blender
DesignFree, open-source 3D software for product renders, 3D brand visuals and models for the web.
LottieFiles
DesignThe platform we use to prepare light, sharp Lottie animations for websites and apps.
HTML5
DevelopmentThe markup language at the base of every page we build: structure, meaning and accessibility.
CSS
DevelopmentThe language that sets the layout, colors, type and motion of every site we build.
JavaScript
DevelopmentThe programming language that makes pages interactive: menus, forms, filters and motion.
TypeScript
DevelopmentJavaScript with types: fewer bugs, safer changes and clearer code for larger projects.
React
DevelopmentA JavaScript library for interfaces built from reusable components: apps, dashboards and more.
Next.js
DevelopmentThe React framework we use for fast, search-friendly websites and web applications.
Vue.js
DevelopmentA progressive JavaScript framework for interactive sections and complete web interfaces.
Astro
DevelopmentA web framework for content sites that sends visitors as little JavaScript as possible.
Tailwind CSS
DevelopmentA utility-first CSS framework for turning Figma design systems into consistent styles.
GSAP
DevelopmentA JavaScript library for smooth web animation and scroll-driven storytelling.
Three.js
DevelopmentA JavaScript library for interactive 3D scenes and product views in the browser.
Vite
DevelopmentA front-end build tool: instant updates while we code, lean and optimized files at launch.
Node.js
InfrastructureThe JavaScript runtime we use on the server for forms, APIs and integrations.
PHP
InfrastructureThe server-side language we use for forms and small back-ends on almost any hosting.
Laravel
InfrastructureThe PHP framework we use for custom admin panels, APIs and booking systems.
PostgreSQL
InfrastructureThe open-source database we use for applications with complex, connected data.
MySQL
InfrastructureThe widely available database we use for PHP and Laravel sites and multilingual content.
Docker
InfrastructureContainers that run your project the same way on every computer, test setup and server.
Git
InfrastructureVersion control that records every change to your site's code, so nothing is ever lost.
GitHub
InfrastructureThe platform where we store your code privately, review changes and run automated checks.
Cloudflare
InfrastructureThe network we put in front of your site for DNS, speed, SSL and protection from attacks.
Google Analytics 4
AnalyticsThe analytics tool we use to measure what visitors do on your site and which channel brings results.
Google Tag Manager
AnalyticsThe tag manager we use to manage tracking and ad tags neatly, without changing the site's code.
Data Studio
AnalyticsGoogle's free reporting tool, where we combine GA4, Search Console and Google Ads data.
Matomo
AnalyticsOpen-source web analytics you can host on your own server, so the data stays with you.
Plausible Analytics
AnalyticsLight, cookie-free web analytics that puts every key number on a single page.
Google Search Console
SEOThe free tool we use to see how your site appears in Google Search and where it gets stuck.
PageSpeed Insights
SEOThe tool we use to measure how fast pages load, with real-user data and lab tests.
Lighthouse
SEOThe open-source tool we use to audit speed, accessibility and SEO before launch.
Semrush
SEOThe research platform we use for keyword, competitor and ranking data in SEO planning.
Bing Webmaster Tools
SEOMicrosoft's free tool we use to see how Bing crawls, indexes and shows your site.
Google Maps
SEOYour business on the map: we manage your Google Business Profile for local searches.
Similarweb
SEOA market research platform we use to estimate competitors' traffic and where it comes from.
Google Ads
AdvertisingThe ad platform we use to reach people on Search, YouTube and the Display Network at the moment of need.
Meta Ads
AdvertisingThe ad platform we use to reach the right audience on Instagram and Facebook with images and video.
YouTube Ads
AdvertisingVideo ads, managed in Google Ads, that tell your brand's story with sound and motion.
LinkedIn Ads
AdvertisingLinkedIn's ad platform, which we use to reach decision makers by role, industry and company.
TikTok Ads
AdvertisingTikTok's ad platform, where we run vertical video ads that feel at home in the feed.
Microsoft Advertising
AdvertisingMicrosoft's ad platform for search ads on Bing and partner sites, run alongside Google Ads.
Snapchat Ads
AdvertisingSnap's platform for full-screen vertical ads that reach younger audiences, notably in the Gulf.

MHS Links AI
AIThe AI assistant from our own family that answers every message from your site and ads in 30 seconds.
ChatGPT
AIOpenAI's AI assistant, which we use for research, idea generation and first drafts.
Claude
AIThe AI assistant we use to read long documents, edit text and check consistency.
Gemini
AIGoogle's AI assistant, which we use for research, image analysis and work in Google's tools.
Midjourney
AIAn AI image generator we use for early concepts and mood boards, not for final artwork.
GitHub Copilot
AIAn AI coding assistant for routine code and tests, with every line reviewed by our developers.
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How the Tools Work Together
The value isn't in any single tool but in how they connect. In a project, design, build and growth move together, and AI speeds up every step.
We Design
Ideas become screens in Figma; logos, visuals and print are prepared in Illustrator, Photoshop and InDesign, and motion in After Effects. We review the designs with you and start coding from an approved design.
We Build
We code the site from scratch, without ready-made templates: HTML5, CSS and JavaScript, with React, Next.js or Astro where they help and GSAP where motion adds meaning. We publish it behind Cloudflare and measure its speed with PageSpeed Insights and Lighthouse before launch.
We Grow
With Google Analytics 4 and Google Tag Manager we measure what works and track search visibility in Search Console and Semrush. We run Google Ads, Meta Ads, YouTube, LinkedIn and TikTok campaigns on that data and share the results in Data Studio reports.
AI Speeds Us Up
We use ChatGPT, Claude and Gemini for research, first drafts and repetitive work, and Midjourney for early visual ideas; strategy, design and the final call stay with our team. Messages that reach your site and ads are answered by MHS Links AI.
The Right Tools, the Right Team
Let's work out which tools fit your business and come back to you with a roadmap for your project.





