What Is LinkedIn Ads?
LinkedIn Ads is the advertising platform of LinkedIn, the professional social network owned by Microsoft. Campaigns are set up and managed in Campaign Manager, where you set the budget and ads compete in an auction. They appear in the LinkedIn feed, in LinkedIn messaging and in other placements. Because members describe their work on their profiles, ads can be aimed at people by profession, not only by age or interests.
Targeting draws on profile information such as job title, job function, seniority, skills, industry, company name and company size, along with location and profile language. Matched Audiences add your own lists: people who visited your website, contacts you upload, or a list of target companies for account-based marketing, where a campaign focuses on specific organizations.
Formats include single image, video and carousel ads, Document Ads that let readers browse a guide or report in the feed, Thought Leader Ads that promote posts by people from your company, and Message and Conversation Ads in LinkedIn messaging. Lead Gen Forms arrive pre-filled with profile data, while the Insight Tag and the Conversions API show which ads lead to results such as form submissions or sales.
Where We Use LinkedIn Ads
We turn to LinkedIn Ads when your customers are businesses and the people who decide are easier to find by their role than by their interests. Typical uses:
Reaching Decision Makers
We build audiences from job titles, functions, seniority, industries and company sizes, so a service for finance directors or factory managers reaches those people rather than everyone.
Account-Based Campaigns
When you already know the companies you want to work with, we upload a list of them and show ads to the relevant roles inside those companies, with messages suited to each group.
Lead Gen Forms
Forms pre-filled with LinkedIn profile data let interested people send their details in a few taps without leaving LinkedIn. Leads are downloaded or connected to your CRM, so your team can follow up quickly.
Content for Professionals
We turn your expertise into Document Ads, short videos and Thought Leader Ads from your company's leaders, giving decision makers something useful before asking them for a meeting.
Why LinkedIn Ads?
Targeting by Profession
Ads are aimed using what members share about their own work: job title, seniority and employer. That lets a B2B message reach the people who actually make the decision.
Built for High-Value Services
Clicks on LinkedIn usually cost more than on consumer platforms, so it suits services where one new client is worth a lot, such as consulting, software, industrial or professional services.
Measurable from Click to Lead
With the Insight Tag and Conversions API we see which campaigns bring form submissions and meetings, not just clicks, and we can show ads again to people who visited your site.
How We Work on Your Project
We start by defining your ideal customer together: industries, company sizes, roles and countries. We review your LinkedIn Page, set up the ad account in your company's name, add the Insight Tag through Google Tag Manager so it loads only after cookie consent, and write the ads in Turkish, English or Arabic to match each audience's profile language.
Before launch we test the lead form and conversions, check audience sizes and review every ad. After launch we follow results weekly, move budget to what works and report monthly on leads, cost per lead and, with feedback from your sales team, lead quality.
