What Is Meta Ads?
Meta Ads is Meta's advertising system across Facebook, Instagram, Messenger and the Audience Network; campaigns are set up in Ads Manager. Every campaign starts with an objective: awareness, traffic, engagement, leads or sales.
Targeting goes beyond location, age and interests: custom audiences can be built from your site's visitors or your customer list, and lookalike audiences from people similar to them. Advantage+ options hand some audience, placement and creative decisions to Meta's learning system.
Ads run as images, videos, carousels, collections, Reels and Stories. The Meta Pixel and the Conversions API report the sales and form submissions that happen on your site to Meta, and the system uses these signals to show ads to the people most likely to respond. Lead ads let people share their details through a form without leaving Meta.
How We Use Meta Ads
On Meta, much of an ad's power comes from the creative. In campaigns we put the most work into:
Creative Production and Testing
We prepare images and short copy for Reels, Stories and feed formats in Photoshop, and test several versions of the same message to find the winner.
Audiences and Retargeting
We run campaigns that reach new people alongside retargeting campaigns for people who have visited your site or engaged with you.
Pixel and Conversions API
We set up the Meta Pixel with Google Tag Manager and the server side with the Conversions API, making sure sales and forms are counted correctly.
Leads from Forms
If you like, we connect leads from lead forms to MHS Links AI; the moment a form is submitted, the assistant reaches the person on WhatsApp within 30 seconds.
Why Meta Ads?
Where Discovery Happens
As people scroll Instagram and Facebook, they discover products and services they weren't searching for yet. The right creative can make them notice a need.
Detailed Targeting
With custom and lookalike audiences, you can reach people who resemble your existing customers.
Fast Testing
It's easy to compare different images, copy and audiences quickly and shift the budget to whatever performs best.
How We Work on Your Project
Once the goal and audience are clear, we draw up a creative plan, set up tracking and launch the campaigns. In the first period we test several combinations of creative and audience.
Based on the results, we scale the winning ads and replace tired creative with new versions. We look at lead and sales data together with your Google campaigns and divide the budget between channels in the most efficient way.
