What Is Adobe Photoshop?
Adobe Photoshop is software for editing pixel-based images, first released in 1990. From photo retouching to collage, color correction to ad design, it sits at the center of almost any job that involves images.
Layers and masks let us work without damaging the image: we can undo a change later, replace a background and keep several versions of the same design in one file. Adjustment layers manage color and light, and smart objects let images be resized without losing quality.
In recent years, generative tools powered by Adobe Firefly have joined the toolkit: Generative Fill can extend the edge of a photo or clean away an unwanted object. We use these tools to save time and always check the result with a designer's eye.
Where We Use Photoshop
Before an image goes live on a site, in an ad or on social media, it usually passes through Photoshop. These are the jobs we use it for most:
Photo Retouching and Color
We correct the light, color and framing of product, team and venue photos, and make sure the photos on a page look like they belong together.
Ad Creatives
We prepare images in different sizes for Meta and Google ads: square, vertical and horizontal. We also produce several test versions of the same campaign from one file.
Social Media and Campaign Design
We design posts, stories and cover images with your brand's colors and typefaces, so a campaign speaks the same language on every channel.
Preparing Images for the Web
We bring images to the size they're shown at on the site, strip away excess weight and export them in fast-loading formats. A beautiful photo shouldn't slow the page down.
Why Photoshop?
The Industry's Common Language
Photographers, agencies and printers work with Photoshop files. Files from you or your partners open without any conversion.
Editing You Can Undo
Every change made with layers, masks and adjustment layers can be revised later. When an image needs a new version, we don't start from scratch.
Tools That Save Time
Selection, clean-up and generative fill tools turn hours of retouching into minutes. We spend the time saved on the design itself.
How We Work on Your Project
First we review the images you have and decide together which can be used and what needs to be reshot or prepared again. Then we edit the chosen images to match your brand's color and light.
For ad campaigns we prepare different sizes and test versions of the same message, and produce new ones based on performance. Images prepared for the website are checked one by one for size and speed before launch.
