What Is Blender?
Blender is a free and open-source 3D creation suite: one program for building, texturing, lighting, animating and rendering 3D scenes. It was created by Ton Roosendaal at the Dutch animation studio NeoGeo in the mid-1990s and became open source in 2002, after a community fundraising campaign. Today it is coordinated by the non-profit Blender Foundation and developed by a team in Amsterdam together with contributors around the world.
Models are built from polygons or sculpted like digital clay, then given materials in a node-based editor that describes how each surface reflects light. Two render engines turn the scene into images: Cycles, which traces the path of light for realistic results, and EEVEE, which works in real time for fast previews and stylized work. Animation, rigging (giving a model a skeleton to move it), physics simulations and Geometry Nodes, which builds shapes from rules, are all built in, and Python scripts can automate repetitive tasks.
Blender is released under the GNU GPL license and is free for any purpose, commercial work included; what you create with it belongs to you. It runs on Windows, macOS and Linux, and it imports and exports common 3D formats, including glTF, which is widely used to show 3D on the web. Its development is funded mainly by donations from individuals and companies.
Where We Use Blender
We turn to Blender whenever an idea is clearer in three dimensions. Most often for:
Product Renders
We build the product in 3D and show it from any angle, in any color, on a clean background or in a setting. This works even before the product is manufactured, and new angles don't need a new photo shoot.
3D Brand Elements
A logo with depth, shapes and textures drawn from the identity, or a hero visual for the top of the website: 3D gives a brand a recognisable look that carries across the site, ads and social media.
Short 3D Ads
A product that turns, opens up to show its parts or travels through a scene with the camera. We render these short animations in Blender and finish them in After Effects and Premiere for each ad format.
3D Models for the Web
For interactive product views on websites we export models in glTF format for Three.js. We simplify the geometry and compress the textures first, so the model loads quickly on phones too.
Why Blender?
Free and Open Source
There is no license fee to pass on to you, and anyone with Blender can open the files, now or years from now, without depending on a subscription.
One Program for the Whole Job
Modeling, materials, lighting, animation and rendering happen in the same place, so a change to the product or its colors flows quickly into every image and animation.
Ready for the Web
With glTF export, the same model serves renders, ads and an interactive 3D view on the site: built once, used across channels.
How We Work on Your Project
We start with references: product photos, measurements, technical drawings or 3D files if you have them, plus your brand colors. We build or prepare the model, agree on materials, lighting and camera angles through quick draft renders, then produce the final images or animation.
Before delivery we compare the model with the real product and the colors with your brand guidelines. For the web we reduce the model's weight, test the glTF file in browsers and on phones, and prepare a still image that shows while the 3D scene loads or if it cannot run.
