Overview
Instagram is often where people first meet your brand, and a DM is the moment their interest peaks. MHS Links AI connects to your Instagram professional account through Meta’s official infrastructure and answers every incoming message within 30 seconds, in your brand’s voice.
The assistant answers questions about your products and services, interprets the images customers send, and scores each lead’s intent as hot, warm, or cold. When the time is right, it books the appointment and logs a summary of the conversation in the CRM; when needed, it hands the conversation over to your team with its full history.
What You Can Do
Instant Replies to DMs
Night or weekend, it makes no difference: every message is answered within 30 seconds, in your brand’s voice.
Image Analysis
When a customer shares a screenshot of a post or a photo, the assistant interprets the image and understands exactly what they’re asking.
Hot Leads Rise to the Top
Every conversation is tagged hot, warm, or cold, so your team can start with the customers closest to buying.
CRM Logging and Live Handover
A summary of the conversation is logged in the CRM, and when a customer wants to speak with a person, the conversation is passed to your team with its full history.
Setup Steps
- 01
Prepare Your Account
Together, we confirm that your Instagram account is a professional account and check the settings the connection requires.
- 02
Complete Secure Authorization
You grant access on Meta’s own authorization screens. There’s no need to share your password with anyone.
- 03
Tailor the Assistant to Your Brand
Your product and service details, prices, and frequently asked questions are uploaded, and the tone is matched to your brand’s voice.
- 04
Test and Go Live
We run real customer scenarios with your team; once you approve, the assistant starts answering DMs.
Requirements
- An Instagram professional account
- Account access with permission to authorize the connection
- Your product, service, pricing, and FAQ details
Data and Security
- MHS Links AI is a Meta Tech Provider; the connection runs through Meta’s official infrastructure.
- Authorization takes place on Meta’s own screens; your password is not shared with MHS Links.
- The assistant answers only from the information you upload. When it doesn’t know something, it doesn’t make things up; it hands the conversation to your team.
For details, see our Privacy Policy.
Which Plans Include It?
For full plan details, see the comparison table.
Frequently Asked Questions
Your account needs to be a professional account for the connection to work. You can switch in a few steps from your Instagram settings, and we check this step together during the setup call.
Yes. The replies also appear in the conversation history on Instagram. All conversations are kept in the dashboard and the CRM as well, along with their summaries.
The assistant replies in the language the customer writes in, across more than 95 languages. The conversation is saved to the CRM in your language so you can read it.