Overview
Meta’s ad system learns from the results it’s told about. If a campaign brings in plenty of forms but they don’t turn into appointments, the way to tell Meta is to send the right events. MHS Links AI reports key steps in the assistant to your ad account through Meta Pixel and the Conversions API.
Events such as leads, appointments, and sales can be used in your campaigns’ optimization and reporting. Together, we decide which events are sent and which campaigns use them as goals.
What You Can Do
Optimize for Real Results
Your campaigns can optimize for real outcomes such as appointments and sales, not just form fills.
Standard Events
Meta standard events such as Lead, Schedule, and Purchase are used, so your reports stay familiar.
Server-Side Reporting
With the Conversions API, events are sent from the server and are less affected by browser blocking.
Retargeting Audiences
Retargeting audiences can be built for people who missed an appointment or put off their decision.
Setup Steps
- 01
Choose Your Pixel
Together, we choose the Meta Pixel (dataset) that will receive the events and the ad account it’s linked to.
- 02
Map the Events
Based on your campaign goals, we decide which assistant step corresponds to which Meta event.
- 03
Authorize Access
Access for the Conversions API is set up securely from your Meta business account, without sharing a password.
- 04
Test and Go Live
Events are checked with Meta Events Manager’s test tools, and live sending starts once you approve.
Requirements
- Meta business account (Business Manager)
- A Meta Pixel (dataset) and a linked ad account
- A cookie consent solution that manages visitor consent on your site
Data and Security
- The information sent with events is agreed during setup and passed on in line with Meta’s data rules.
- Website measurement is set up to respect your site’s cookie consent choices.
- MHS Links AI is a Meta Tech Provider; the connection runs through Meta’s official infrastructure.
For details, see our Privacy Policy.
Which Plans Include It?
This integration is planned as part of your setup, based on your needs. We’ll work out together during setup which plan it’s added to and how.
Write to usFrequently Asked Questions
Your current pixel measures steps on your website. This integration adds the leads, appointments, and sales that happen inside the assistant to the same pixel; the two work together.
Lead, Schedule, and Purchase events are the usual choice. We decide on the event list together during setup, based on your campaign goals.
The Meta Ads integration brings leads from your ad forms to the assistant. The Meta Pixel integration reports the assistant’s results back to Meta. Used together, they close the loop.