Overview
Whether a visitor talked to the assistant, and whether that conversation became a lead or an appointment, is some of the most valuable information for marketing decisions. MHS Links AI sends these steps to your Google Analytics 4 property as events.
That way, you see steps such as chat starts, leads, and appointments in your GA4 reports, along with source, campaign, and page. You decide which events are marked as key events.
What You Can Do
Chat Events
Steps such as opening the chat, the first message, and creating a lead are sent to GA4 as events.
Appointment and Lead Conversions
You can mark important steps, such as appointments and qualified leads, as key events.
Source and Campaign Visibility
Events are matched with the visitor’s source and campaign, so you can see which ads bring results.
No Personal Data Sent
Personal information such as names, phone numbers, or email addresses is never sent to GA4 with the events.
Setup Steps
- 01
Choose Your Property
Together, we choose the GA4 property and data stream that will receive the events.
- 02
Define the Events
Based on your reporting needs, we decide which assistant steps are sent as events, and under which names.
- 03
Mark Key Events
You mark important events, such as appointments, as key events in GA4 and can import them into your Google Ads account.
- 04
Test and Go Live
Events are checked in GA4’s DebugView and real-time reports, and measurement goes live once you approve.
Requirements
- A Google Analytics 4 property and edit access to it
- The MHS Links AI web assistant running on your site
- A cookie consent solution that manages visitor consent on your site
Data and Security
- Measurement is set up to respect your site’s cookie consent choices.
- No personal information is sent to GA4; events contain only measurement details such as the step, source, and page.
- The assistant answers only from the information you upload. When it doesn’t know something, it doesn’t make things up; it hands the conversation to your team.
For details, see our Privacy Policy.
Which Plans Include It?
This integration is planned as part of your setup, based on your needs. We’ll work out together during setup which plan it’s added to and how.
Write to usFrequently Asked Questions
Core steps such as chat starts, leads, and appointments are the usual choice. We decide on the event list and names together during setup, based on your reporting needs.
Yes. Events you mark as key events in GA4 can be imported into your linked Google Ads account as conversions.
If your site has Google Tag Manager, you can pick up the events from the dataLayer and connect them to your GA4 tags. See the Google Tag Manager integration page for details; we decide together during setup which route suits you.