Overview
Not every conversation turns into a sale the same day, but a well-timed email can bring that customer back. MHS Links AI connects to your Mailchimp account through the official API and adds people who agree to receive emails during the conversation to the audience you choose.
Contacts are added with tags such as the service they’re interested in, the channel they came from, and their intent score. That way, you can personalize your email campaigns and automations based on these tags.
What You Can Do
Consent-Based Adding
Only people who explicitly agree to receive emails during the conversation are added to your audience.
Meaningful Tags
Details such as the service of interest, channel, and intent score are added to the contact as tags.
Ready for Segments
You use the tags in your Mailchimp segments and automations.
No Duplicates
A contact already in your audience isn’t added again; their details and tags are updated instead.
Setup Steps
- 01
Connect Your Mailchimp Account
You grant access on Mailchimp’s secure authorization screen, without sharing your password.
- 02
Choose the Audience and Tags
Together, we choose the audience contacts are added to and the tags to use.
- 03
Prepare the Consent Text
Together, we write the text the assistant uses to ask for email consent, keeping it clear and easy to understand.
- 04
Test and Go Live
The audience and tags are checked with sample contacts, and the transfer starts once you approve.
Requirements
- A Mailchimp account and an audience to add contacts to
- The consent text used to ask for email permission
- At least one messaging channel for the assistant to work on
Data and Security
- People who don’t give marketing consent are not added to your audience.
- Access is limited to the permissions you approve on Mailchimp’s authorization screen, and you can remove the connection from your Mailchimp account at any time.
- The assistant answers only from the information you upload. When it doesn’t know something, it doesn’t make things up; it hands the conversation to your team.
For details, see our Privacy Policy.
Which Plans Include It?
This integration is planned as part of your setup, based on your needs. We’ll work out together during setup which plan it’s added to and how.
Write to usFrequently Asked Questions
No. Only people who explicitly agree to receive emails during the conversation are added. Details of people who don’t give consent are not passed to Mailchimp.
Yes. If double opt-in is turned on for your audience, Mailchimp sends the new contact a confirmation email, and they join your list once they confirm.
Yes. We decide together during setup which details are added as tags, based on your campaign needs.




